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You can only expect a great campaign if the brief is stimulating enough to fire the imagination and the process is properly structured…

Forget the Box provides practical, long-overdue advice and simple tools to help you write
an imaginative, effective design brief. Page & Page have successfully synthesised what
is often a tortuous and sloppy process. A little book that packs a big punch.

Susan Room Trusted Adviser to Chairmen
and CEOs and Fellow of the RSA